Beauty and Personal Care Market In The Middle East and Africa

The beauty and personal care industry in the Middle East and Africa (MEA) region is experiencing a significant surge...

FMCG vs CPG - What Is The Difference?

In the world of consumer goods, two terms frequently surface: FMCG and CPG. While they might seem interchangeable at...

🇸🇦 The Saudi Food Show: Top Tips to Navigate the Show!

Foodservice Trends 2024

The foodservice industry had several highs and lows in 2023, and for 2024 we think there will be a huge emergence of...

Mastering Market Segmentation for Brands: A Comprehensive Guide

Segmenting your market is a crucial strategy for success in any industry, and the fast-moving consumer goods (FMCG)...

How Do FMCG Brands Connect With Consumers During Ramadan?

Ramadan is not only a sacred time for Muslims but also a significant period for businesses, particularly in the...

Knowing Your Consumers In The UAE: A Quick Guide to Understanding Your Consumers

Unlocking the potential of the United Arab Emirates (UAE) market begins with knowing your customers. With a...

Why is Travel/Airport Retail So Important For FMCG Brands?

In the world of consumer goods, one avenue stands out as a unique and thriving marketplace – travel retail. From...

Are Discount Grocery Retailers Surpassing Traditional Operators in Growth and Performance?

In the ever-evolving landscape of retail, one trend has been gaining remarkable traction—the rise of discount stores....

Veganuary: A Journey Towards a Plant-Based Lifestyle

In recent times, the call for mindful eating and sustainable living has resonated louder than ever.

What Matters Most To FMCG Distributors When Choosing A Brand?

Fast-moving consumer goods (FMCG) distributors typically look for several key factors when evaluating products or...

What Are Functional Foods? | The Rise of Functional Foods in the Middle East and Africa

Functional foods are foods that go beyond basic nutrition, as they are specifically designed to provide health...

The Rise of Ready-to-Eat Meals in the UAE

In the fast-paced world we live in, convenience is a global currency, and nowhere is this more apparent than in the...

Five Stages of Developing a New Product

Have you ever been curious about the journey of a product? Or the steps involved in getting your brand onto...

Sustainable Success: How COP28 Can Impact the FMCG Industry in the Middle East

As the world gets ready for COP 28 in Dubai, the Fast-Moving Consumer Goods (FMCG) sector in the Middle East stands...

Six Trends That Will Shape Consumer Trends In 2024 🛒

As we step into the ever-evolving landscape of 2024, consumer trends are charting a course toward a future defined by...

The Rise of Private Label In The UAE 🛒

The UAE, a global hub of commerce and innovation, is witnessing a remarkable transformation in its consumer goods...

'The Ultimate Gift': Creating and Launching Your Own FMCG Brand 🎁

In a world where gift-giving can often feel uninspired and predictable, finding a truly special and unique present...

The Pet Food Market in FMCG 🐶

The Fast-Moving Consumer Goods (FMCG) industry is no stranger to no stranger to evolution, and one of its...

World Vegan Day!

In recent years, veganism has emerged as a powerful and rapidly growing movement, capturing the hearts and minds of...

Three Trends That Are Taking The Beauty Industry By Storm! 💄

In the ever-evolving world of consumer goods, the beauty industry remains a dynamic and evergreen sector that...

Why is Halloween a great seasonal opportunity?

Halloween is back with a vengeance, and it's not just the ghosts and ghouls that are making a comeback. According to...

Why Are Car Air Fresheners Taking Over The FMCG Industry?

In the world of FMCG, the car air freshener market is a thriving segment, and its growth is backed by compelling...

How To Strategically Enter The FMCG Market In Nigeria?

Nigeria has the largest population in Africa with over over 213 million people in 2023. The population is forecasted...

How TikTok and Amazon Are Transforming Household Cleaning Products - Cleaning Craze 2023 🧽

Recently household cleaning products have experienced a surge in innovation and popularity, driven in part by social...

What is Fast-Moving Consumer Goods (FMCG)?

Fast-moving consumer goods (FMCG), also known as consumer packaged goods, are products known for their swift turnover...

New Snacking Lifestyles | Sneak Peek Into The Future 🤩

Fast-Moving Consumer Goods (FMCG) are gearing up for a transformative year ahead as consumers seek out comfort,...

How FMCG Brands Can Use Social Media To Grow Their Brands 📱| Beyond Meat Case Study

Brands are increasingly taking advantage of the digital era by utilizing social media platforms such as Instagram,...

The Power of Limited Edition Products - How You Can Make This A Success For Your Brand!

In the world of Fast-Moving Consumer Goods (FMCG), where competition is fierce and consumer preferences constantly...

The Power of Conscious Consumerism in the FMCG Industry ♻️

In today's fast-paced world, consumers are more empowered than ever before! With a growing awareness of social and...

Sustainable Packaging Trends: Keys to stand out in the FMCG industry ♻️

As global awareness of environmental issues continues to grow, the need for sustainable practices in various...

The Future of AI (Artificial Intelligence) in FMCG & Retail 🤖

The retail and Fast-Moving Consumer Goods (FMCG) sectors in the Middle East have witnessed tremendous growth over the...

Gamification in the E-Commerce Space 🎮

In the fast-paced world of e-commerce, companies are constantly seeking innovative ways to capture the attention and...

🍫Why is the chocolate category a sweet opportunity in Africa?

The world of chocolate is a universal pleasure. Beyond its irresistible taste, chocolate holds significant potential...

The Rise of Plant-Based Alternatives: A Game-Changer in the FMCG Industry 🌱

In recent years, a remarkable shift has taken place in the FMCG industry as plant-based...

How Has Technology Impacted The FMCG Industry?

In recent years, technology has had a profound impact on the FMCG industry. From transforming the way we manufacture,...

Imagine FMCG and Disney team-up; Imagine FMCG to introduce local brands and companies to Disney

United Arab Emirates - 17/01/2023

Today, Imagine FMCG has announced it is working with and...

Gulfood 2023: Imagine’s tips on how to make the very best from the show!

Gulfood, one of the largest and most important food and beverage exhibitions in the world, is just around the...