Imagine FMCG and Disney team-up; Imagine FMCG to introduce local brands and companies to Disney

United Arab Emirates - 17/01/2023

Today, Imagine FMCG has announced it is working with and providing services to Disney Middle East (Disney). As part of this services agreement, Imagine will introduce prospective Saudi local brands and companies to Disney.   

Sonal Patel, Director Consumer Products at Disney Middle East said: ‘’ Disney Middle East is pleased to be teaming up with Imagine to facilitate the introduction to local FMCG companies in Saudi. Imagine brings local knowledge of the Saudi market, and with the help of their experienced team, we’re looking forward to growing our FMCG business in Saudi.”

Nabil Sultani, Managing Director at Imagine said: ‘’This agreement will reinforce our presence in the FMCG industry, particularly in the Saudi market. It also presents opportunities for local brands and companies to potentially enter into a license agreement with Disney to ‘Imagine the possibilities’ of creating unique products for the market”.

Imagine is a boutique FMCG consultancy and commercial management agency headquartered in Dubai, and work across the Middle East, Africa and Indian sub-continent regions. They work with brand owners, distributors, retailers and food service partners to share their expertise, strategic thinking and FMCG network even in the most challenging markets.