Knowing Your Consumers In The UAE: A Quick Guide to Understanding Your Consumers

Knowing Your Consumers In The UAE: A Quick Guide to Understanding Your Consumers

Written by: BD Team | Published a year ago

Unlocking the potential of the United Arab Emirates (UAE) market begins with knowing your customers. With a population of 10,349,203 and over 200 nationalities, it's crucial to tailor your brand strategy to this diverse landscape.


Demographics Matter:


  1. Nationalities Mix: UAE is a blend of Bangladeshis, Filipinos, Iranians, Egyptians, and more.
  2. Gender Split: Although 69% male, women wield substantial influence, impacting 80% of all purchases.
  3. Shopping Behavior: Emirati women spend 43% of their income on fashion shopping, three times more than expats.


Retail Landscape:


  1. Key Locations: Presence in Hypermarkets such as Carrefour and Lulu & in supermarkets like Spinneys and Union Coop Society is pivotal.
  2. Convenience Stores: Explore opportunities in convenience stores at petrol stations like ZOOM and ADNOC Oasis.
  3. Channels Overview: Navigate hypermarkets, minimarkets, and specialty stores for strategic market penetration.


E-Commerce:


  1. Market Size: UAE's e-commerce industry is expected to reach 50 billion U.S. dollars by 2025.
  2. Top Apps: Explore grocery apps like Instashop, Kibsons, and major players Noon and Amazon.
  3. Online-Grocery Growth: Witness the surge in online grocery delivery through Dark Stores.


Distribution Strategies:


  1. Channels: Explore distribution strategies, including distributors or local agents.
  2. Retail Overview: From hypermarkets to smaller stores, understand diverse retail channels.


For an in-depth exploration, download our comprehensive e-book: https://acrobat.adobe.com/id/urn:aaid:sc:AP:c7c859d9-7490-480e-a913-fc40094eeac5.


–Madeleine Triños, Product Manager, Imagine